Promoting potential, opportunity and talent

Further My Future is built on the founding principle that the education system places too great an emphasis on academic achievement. There is no one-size-fits-all approach to realising a young person’s potential. At Further My Future, we do what we do simply because we believe that:


  • There is a well-trodden path for those applying for university, but no equivalent path for those interested in apprenticeships


  • For young people, self awareness and accurate understanding about the range of options open to them is essential to making the right choices about their future career


  • Young people need more impartial guidance, support and direction once they leave the education system and before they start a career


  • Employers look for, and young people need, skills in self-awareness, professionalism, communication and confidence building before entering employment


  • Failure to get the right young people into the right apprenticeship opportunity is a waste of talent, reduces productivity and can leave young people feeling unmotivated and undervalued


  • Apprenticeships should be valued and respected by young people, parents, employers and all of society