Candidates

 

Candidate Objectives

1. We can both directly and indirectly attract candidate to sign up NOT face to face | JM

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2. Create a means of measuring results | KKG

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3. Create a scaling strategy for effort | CW

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Candidate Key Results

1. 4000 Candidates Aware (New Site Visitors, Paid media Reach & Event reach) | JM

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2. 2000 Engaged (Social Followers) | JM

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3. 1000 convert (signed-up) | JM

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Employers

 

Employer Objectives

1. Establish the target employer audience | CW

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2. Determine the optimal message and channels to reach them | CW

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3. Prove the value or not of the service  | CW

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Employer Key Results

1. 50 engaged local employers (signed up) | CW

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2. Proportion split of above engaged (levy vs non levy) | CW

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3. 1 employment opportunity created | CW

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Customers

 

Customer Objectives

1. Establish the target customer audience | CW

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2. Determine the optimal message and channels to reach them | CW

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3. Prove the value or not of the service | CW

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Customer Key Results

1. Know who the potential customers are and we know the worth of them | KKG

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2. Expression of interest from each customer type | CW

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